Top 5 Beauty Retail Apps on Android in Belgium - Q2 2022

During the second quarter of 2022, the top beauty retail apps on the Android platform in Belgium showcased varying performance trends in terms of downloads and active users. Here's an overview based on data from Sensor Tower.

Douglas – Parfüm & Kosmetik saw a mixed performance in weekly downloads, starting at 460 and peaking at 813 in the week of May 9. Active users exhibited a gradual increase, reaching a peak of 2K in early May before declining to 1.6K by the end of June.

Beauté Privée maintained a consistent download rate, with weekly downloads fluctuating between 109 and 149. Active users showed a slight downward trend, starting at 4.4K and ending at around 4.4K, with minor fluctuations throughout the quarter.

BEAUTY BAY experienced lower download numbers, ranging from 24 to 69 weekly downloads. Active users also saw a slight decline, starting at 546 and ending at 409 by the end of June.

Nocibé La beauté partagée had modest download figures, peaking at 51 in the week of May 2. Active users showed some variability, with a peak of 81 at the end of May before settling at around 70 by the end of the quarter.

Marionnaud – Beauté & Soins had minimal downloads, with the highest weekly downloads being 9 in early April. Active user data was not provided for this app.

For more detailed insights and analysis, visit Sensor Tower.